Tracking URLs - Identify the Source of Your Registrants with Eventdrive

Measure the performance of each acquisition channel

A UTM parameter is a tag added to the end of a link — it tells the platform which source generated the visit. In Eventdrive, you create dedicated tracking URLs for each of your distribution channels: your email campaign, a LinkedIn post, a partner blog article, an external newsletter, an SMS campaign, or a printed invitation with a QR code.

As soon as a participant registers through one of these links, their acquisition channel is automatically recorded in their profile within the CRM. No manual reconciliation required — the data is already there, ready to use.

Concrete use cases to optimize your event acquisition

Compare the effectiveness of your acquisition channels

Your email campaign generated 120 registrations, your LinkedIn post 40, and your media partner 15. These figures allow you to focus your efforts on what works — and stop investing in what does not convert. Applied across multiple events, this becomes the foundation of a data-driven event acquisition strategy.
Segment your participants by channel

UTM tracking goes beyond analytics. In Eventdrive, it directly powers participant segmentation: you can group together registrants coming from a specific channel and send them tailored communications — for example, a different message for contacts acquired through a partnership versus those coming from your internal database.
Evaluate the performance of your partnerships

If partners or sponsors contribute to promoting your event, UTMs give you an objective measure of their contribution: number of registrations generated, profile quality, conversion rate. A concrete argument for your negotiations and the renewal of your sponsorship agreements.