What is an event management software?

19 July 2023 | Temps de lecture : 3 min.

If you are an event planner, you may have heard of the event management software. But as it seemed to me before I worked at Eventdrive, this concept might seem a bit fuzzy. You’ll find here a clear definition of the event management software. Ready?


First of all, you should know that there are two types of event management software:

Let’s focus here on the all-in-one event management software.

Briefly, an event management software is a Software as a Service (Saas), that enables to manage the event activity in a company from the beginning to the end, if an end there is. This platform is composed of an online back-office and an attendee interface, often a mobile app.

In the end, the event management software supports the event planner all along the lifecycle of its event:

  1. Project Management

Streamline the events’ lifecycle

  1. Marketing

Communicate and promote events

  1. Experience

Offer a unique and fluent experience to the attendees

  1. Performance

Measure the events’ performance and take impactful decisions for business


This is also the advantage of using a unique solution, capable of supporting you in every stage of your events. Indeed, using several types of solutions requires you to multiply the platforms — hosting the website, ticketing solution, mailing tools, spreadsheet as dashboard, etc.

In addition to the cost, the disadvantages can quickly become real puzzles for your teams. These last ones will have to use the different tools, which automatically will result in a waste of time — the ROI of your future event is already started.

Who says different tools, says different training and, therefore, the need to adapt from one tool to another… Another time factor for your teams until they fully integrate how each solution works. Add to that the fact that your tools will not necessarily communicate with each other. Consequence? You will not have a unified view of your data… They will even be heterogeneous and you may also lose some in the process.

This is where all-in-one software comes in. By allowing you to control everything from a single interface, you ensure that you don’t waste time juggling tools or misplacing data.


Before considering the type of event that software can help you manage, the first question to ask yourself is: “Who can use such technology?” This kind of solution is intended not only for all companies, structures, associations that internalize the planning of their events, but also for the agencies that support them.

“For what kind of event do I need a management software?” So that’s the second question to ask. Be aware that it can be suitable for internal, as well as external, B2B but also B2C events:

Here we are, you know everything about event management software. Want to know more? Download our ebook for free!


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