Post-event management: 7 things to do after your event

22 October 2018 | Temps de lecture : 6 min.

That’s it, the day of your event has finally come and you have, for sure, brilliantly planned your event. But it’s not over yet! If room rental, sending invitations or managing logistics on the big day are part of the basic to-do list, don’t think that your work ends when the last guest leaves the premises. Here are 7 things to do to best handle event management from A to Z. Because we can never repeat it enough, the post-event management part is just as important as the organization upstream.

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1. Start by extending the duration of your event

Your mission, if you accept it, is to keep your guests thinking about your event in the days to come. To achieve this task, you can use various techniques. The first one, which seems to us to be the most relevant and above all the most fun, is to use social networks.

Continue your communication campaign, provide your news feed by publishing photos of your event or give the results of a competition for example. You can also choose to broadcast reports or transcripts of debates. By maintaining a link with participants, you keep on working on the loyalty process.

Of course, if you have done your job well (which is necessarily the case if you follow all our tips), it will already have been well underway thanks to the delicious petits fours you offered during the entire event.

2. Take the time to be critical of yourself and your team

This part is fundamental. It’s not about focusing on small details, like the color of your colleague’s shirt or your haircut during your event. Instead, you need to deal with your event in details to see what worked well and what worked a little less. By doing so, you will more easily be able to highlight possible margins for progress for future events.

There are several options available to you, but you can obtain relevant results by conducting a small internal survey with your team. Knowing the feelings of your employees is, in fact, a good way to see the positive and negative points.

You can also ask your participants by sending out a post-event satisfaction survey. With the results, you can draw conclusions, but also set objectives for a future event.

3. Analyze, always and again!

What could be better than looking at numbers to end up on a good note? Don’t worry, you don’t need to be mathematical to build statistics that will help you improve your future events.

If you have set up a website, look at Google Analytics data to find out how visitors behave on your web pages. Did you create a hashtag for the occasion? Check if it has been used, by how many people and especially what type of target. This will allow you to adapt your communication next time. And if you are afraid to process data, don’t forget that Eventdrive offers a complete data analysis interface. With just a few clicks, you will have many relevant statistics about your event!

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4. Check your wallet

An event is expensive. If your upstream work has been done correctly, you should not have too many unpleasant surprises when looking at your accounts. But it happens very often that unexpected expenses occur along the way (we all had the client who, at the last moment, absolutely wants pink flamingo napkins to put on the buffet).

Another important point: don’t forget to pay any bills! Perhaps you mechanically left the caterer’s receipt by the coffee machine while you were talking to your colleague 3 weeks ago? With careful follow-up, you should be able to avoid this kind of forgetting… And your partners will thank you for it!

5. Say thank you!

Speaking of thanks, don’t forget this step. Remember to thank your team for the work they have done, your service providers and speakers, but also your sponsors. But above all, say thank you to your participants! You can choose to do this by using social networks or by sending them a personalized email.

If you still have a few extra budgets (and a not too long guest list), you can also send small gifts bearing your brand’s logo. You will definitely earn points!

6. Update networks

A small secondary, but essential task. Once your event is over, take the time to update all your networks and sites. Delete the “Let’s meet tomorrow for our event” and replace them with “Thank you for coming in such large numbers”. There is nothing worse than finding ads that are several days or even weeks out of date…

7. Relax!

It may sound silly when you say it like that, but it’s not obvious to everyone! Planning an event is particularly stressful and taking time for yourself is an integral part of post-event management.

It’s up to you to see what does you the most good. A video game with your friends, a massage or an afternoon shopping, as long as you think of something else, that’s the most important thing! This rest period is important not only for you, but also for your professional well-being. By returning to work relaxed, you will be ready to invest 200% of your time again on your next mission.

Post-event management is not that hard!

All the work to be done after the event is necessarily less impressive, but it is just as important. If you manage these few tasks well, you will be even more efficient for the next event. The important thing is not to rush into it and take the time to do things right.

However, you must be reactive enough to act the few days after the event, during which time the guests will still be receptive to any action from you. A question of subtlety and dosage! But as the good event planner you are, you will be able to do it without any problems.

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