Event apps have become a must have for your event! But how do you ensure that all attendees have adopted the app? It’s simple you must remind them to download it, what better way to do so than sending out a communication email about the app and how to get it!
We will show you here how to effectively communicate this important piece of information to participants so your app adoption is through the roof, along with your event interactivity!
App adoption – Get your foot in the door!
An event app communication mailing is the first step in facilitating communication on the day of your event and creating interactivity between participants! If all participants have the app then that means that they have all the information they need for the day of the event in one place. You have a gateway to send them information in real-time on D-day. The app will also be a key tool in facilitating the interactivity on D-day.
So the pressure is on to get this mailing done right. Here is our 3C rule for great app communication mailings!
The 3 C’s of communication:
- Clarity: You are asking someone to perform an action; therefore you need to be as clear as possible in conveying the message! This is easier said than done! But from our experience it is all about practice. A couple of pointers could be ensuring that all-important information is highlighted and instructions are given using a detailed step-by-step format.
- Conciseness: You want people to download the app and understand everything however, you need to also make sure this is done in as few words as possible so keep to the point! But it doesn’t mean you just talk about the app you can talk about certain aspects of the event then dive into the details.
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Convenience: When communicating an app it is best if you make it as easy as possible for your guests to download it. Put your self in the reader’s perspective and getting that 100% adoption will be as easy as pie!
To get 100% adoption rate you need to make sure it is as easy as possible for attendees to download the app so in the mailing don’t hesitate to insert hyperlinks and buttons to get fast responses from your guests! These small actions will result in even greater reactions and event results!
In conclusion
Communication in this important email should adhere to the 3 C’s to allow you to get the message across the app was to make it easier for the attendees so in communicating you should also put them first and think: how will my attendee see this? Will they understand? And by asking yourself these small question will take your mailing to the next level!
Below find an example mailing for an event app to get an event clearer idea. This example mailing is a follow up or a part two if you will, from our previous post on creating your Qualitative e-invitations for your internal seminars.
Do not hesitate to click and sign up to receive you very own sample event app communication mailing below!
