Innovation Week by SAMSUNG : a week dedicated to innovation

SAMSUNG specifically chose Eventdrive because it answered all of their requirements and beyound. A paperless event, contextual interactivity based on participant’s position were part of SAMSUNG’s objectives. Eventdrive suggested to use its Event App product combined with Beacons.

The results were incredible, more than 8000 views, 160 posted photos, 10 areas were identified where people could receive push notifications that re-direct them to specific SAMSUNG’s product page. SAMSUNG used the social wall to show what’s going in the event at different locations with our Instaphoto feature.

Innovation Week by Samsung

For this particular event dealing with the Digital Transformation, setting-up an Event App was a no brainer. Geolocalised push notifications, partners lists and the social wall contributed to create an outstanding event a beautiful experience for the participants.


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