The job of an event planner makes many of you dream. And we understand why! In an article, we listed the 8 reasons why event managers like their job! But do you really know what an event planner is? But what are the positions behind that word? How to become an event planner? Are there any specific studies? If so, what are they?
Many questions that Eventdrive will try to answer as clearly as possible. What are the different profiles of the job, what training to follow to achieve your dream, but also an update on the skills to acquire to become a real expert, we will tell you everything there is to know!
AN EVENT PLANNER, WHAT IS IT?
Event manager, Event Planner or event coordinator, there are many variations. The Event Manager participates in the design, development and production of the event. It guarantees its effectiveness, impact, commercial profitability and is the referent of the spirit of the event.
The organizer is a true conductor. It is up to him/her to manage an event (conference, seminar, inauguration) as well as to coordinate the various professionals involved on the occasion. His job is very versatile and requires many skills.
In an agency
He is responsible for several projects at the same time. It is this diversity that often seduces those who decide to work in agencies. Working on several projects at once can be challenging! But the real advantage is above all the variety: it is possible to work with very different environments, ranging from pharmaceuticals to industry, including retail.
In the company
When you are an event planner within a company, you have the opportunity to specialize much more quickly. The big positive point is that you know all the secrets of the industry in which you are developing and it is easier to compete against competitors. Internally, the event planner must work together with the marketing and HR teams and handle communication perfectly.
The self-employed person is often an expert in the sector in which he or she works. Most of the time, it is people in transition who decide to start as freelance event planners. Past experiences are often a real strength to become an expert. For example, a former basketball player will have great ease in organizing sporting events.
WHAT TRAINING TO BECOME AN EVENT PLANNER?
The level of education required
The position of an event planner is open to candidates with a minimum of 2 years of higher education, in school, in a BTS or DUT in business or communication. A specialization in events is a bonus appreciated or sometimes requested by recruiters. We will think in particular of the professional degree specialized in event communication (bac +3). This level of study often allows you to start with an assistant event planner position.
Finally, pursuing a master’s degree in communication (bac+4 and bac+5) in school or university can be enhanced and will give you immediate access to a position as an event project manager.
As often happens, field experience is what really allows you to gain in competence and pleases recruiting companies a lot. But how can you get experience when you leave school? Think about work-study training, but also internships throughout your course!
Schools that offer good training
New training courses are emerging almost every day and sometimes even from specialized schools. This is particularly the case for the Nomade School. The real strength of this institution is its ability to put its students in the field very quickly in their program. The courses even take place in prestigious places in Paris such as the Grand Palais or the Palais Brongniart, which regularly host major events.
Students also have the opportunity to learn about staging techniques and discover all the ins and outs of organizing an event, including scenography and sound and light management.
Finally, as its name suggests, this school is nomadic and it is a real bonus. Students know in advance the stops of their training and are therefore required to move every week. Enough to put yourself in the real conditions as soon as you get to school!
To become an event planner, it is also possible to integrate the PR & Events Bachelor’s degree, offered by the Tunon International School. This school has different locations throughout France, in Bordeaux, Lille and Toulouse. It mainly offers hotel training courses, but its Bachelor’s degree in PR & Events allows it to obtain a title certified by the State level II as a Marketing and Communication Officer.
Would you like to find out the 10 tips to become an event planner?
The skills to be acquired to become an event planner
Mastering the basics
The job of an event planner requires knowledge of basic concepts, often studied during the training. Project management tools, such as a Gantt schedule, a budget management table (you can find a free template here!) are very useful for the progress of a project.
Show good self-control
You must also be able to test your resistance to stress and pressure. Being an event organizer is not always easy and adrenaline rushes often happen on D-Day or the days before your event. The practice of sophrology or meditation can sometimes help to control oneself, but it is often during the experience that one learns to detect moments of tension and to manage them as a master!
Be a good communicator
As Alexia Martelle, Project Manager at Klépierre Brand Ventures explains, “For an event, there are always several departments, several expectations and therefore several personalities to manage”. This requires advanced communication skills. Diplomacy and pedagogy are must have to harmonize the objectives of all stakeholders.
An event planner must also be a good salesperson! Creativity is often one of the main qualities of a good planner and that is why new ideas can emerge. It is therefore necessary to know how to sell your projects, either internally to the management or directly to the customer.
An event planner is constantly confronted with the unexpected. For this reason, he must adopt the philosophy: “there are no problems, there are only solutions”. Its creativity, which can be used to create a real environment around the event, must also be at the service of the search for alternatives. There is never a plan A without a plan B. What to do if it rains? If an intervener is missing? If the schedule is overflowing?
Combining strategy and operations
Your event is part of a global corporate strategy. You must therefore be able to take sufficient distance to set coherent objectives, which you will evaluate as the project progresses using relevant indicators. Following the event, you will propose a reporting to your hierarchy, which will include the operational aspect (number of participants, satisfaction rate) as well as the strategic aspect (incremental sales following the event, ROI).
Be a master of new technologies
It is essential today to master new technologies. Indeed, there are many aspects of technology in events today. One thinks in particular of the animation on the site of the event with stands linked to virtual reality, for example. You also need to know how to use management platforms (such as Eventdrive for example!), how to handle social networks like a pro and even mailing software to communicate. You can (and must) be part of the digital transformation of your company!
Practice several languages
We do not teach anyone, the knowledge of one or more languages other than French is a real asset in any profession. This is obviously also the case for the organizer. Language skills are increasingly in demand, as foreign companies like to come and organize their events in France. It is therefore necessary to be able to communicate easily with them. The opposite is also very common, with the organisation of events abroad, particularly in border countries such as Italy, Germany or Spain.
WHAT SALARY TO EXPECT?
This is a question that comes up regularly and there is unfortunately no standard answer, as salaries are very heterogeneous… They obviously depend on the size of the company, whether you work for the advertiser or in an agency, your level of experience or your degree.
On average, you can expect to reach 1700 euros net at the beginning of your career and the possibilities of evolution are fast. It’s up to you to prove yourself to gain skills quickly and show your hierarchy that you are worth it. If you decide to start freelancing, you set your prices, but don’t forget that the competition is fierce. You have to be able to sell yourself to expect a good salary.
This short presentation of the profession gives you an overview of how to become an event planner. Note that there is no typical career path, everyone can bring their professional background and succeed in the community if they give themselves the means.
Would you like to know how to organize high-value-added events? Consult our Ultimate Event Organiser’s Guide, a real concentrate of good practices, turnkey tools and expert interviews!