Interview with Olivier from Peeble

Olivier Gippet is the founder of Peeble, the MICE 4G WIFI provider. We recently caught up with Olivier and here’s the result: Eventdrive: What are the type of events that are using Peeble? Olivier: Our Wifi solutions are using 4G reception as such we have considerable...

How to optimize the event spending by HBR

Recently I came across this excellent article, published in the Harvard Business Review, about event spending. I’ve argued many times that event organizers have to determine specific business targets to execute events and then use tools to measure event ROI....